Wishful Thinking - Finding suggestions and ’buy’ wishes from product reviews

This paper describes methods aimed at solving the novel problem of automatically discovering ‘wishes’ from (English) documents such as reviews or customer surveys. These wishes are sentences in which authors make suggestions (especially for improvements) about a product or service or show intentions to purchase a product or service. Such ‘wishes’ are of great use to product managers and sales personnel, and supplement the area of sentiment analysis by providing insights into the minds of consumers. We describe rules that can help detect these ‘wishes’ from text. We evaluate these methods on texts from the electronic and banking industries.